BEC商務(wù)英語(yǔ)中極考試歷年考試真題（9）

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BEC商務(wù)英語(yǔ)中極考試歷年考試真題（9）

1 This businessman has successfully targeted a different group of consumers.

2 With careful forward planning, this businessman is helping the company survive a difficult period.

3 The company is now more open to change because of this businessman's way of thinking.

4 This businessman has made and implemented certain decisions despite opposition to them.

5 This businessman has achieved some success by misleading people about his intentions.

6 The abilities of this businessman were previously doubted by the company that employs him.

7 This businessman is admired for his ability to manage a number of business interests.

'Businessman of the Year' Award

A James King: Chief Executive of Fentons Finance

King was nominated for the quality of his leadership, with the judges claiming that the Fentons Finance boss is almost revered by his team. He is credited with reinventing Fentons Finance - revitalising its culture of inflexibility, removing outdated pre-merger barriers and playing a brilliant tactical game. He led everyone to believe he was opposed to large mergers and then jumped on the Westcombe Bank opportunity at just the right moment. History will be the judge, but for now the markets consider King to be a star.

B Keith Nash: Chief Executive of Hamley's Supermarkets

Nash took over as CEO when Hamley's systems and distribution were out of date and the brand badly needed freshening up. He began refocusing the brand at the higher quality end of the food market and launched several own-brand initiatives for the health conscious. As a result, the share price has gone up nearly 80 per cent. This should be extremely satisfying for Nash, who had left the retailer in 1986, disappointed after failing to secure the top job.

C Jorge Marquez: Chairman of the Kenwick Group

Marquez was a popular choice for his achievements at Kenwick. The judges say he has been courageous in pushing through the appointment of controversial or inexperienced chief executives to companies within the group, and then sponsoring them as they transformed their businesses. He operates as a 'virtual' chairman, without a permanent office in any one company. He phones his CEOs regularly, and several of them have acknowledged the vital contribution he makes to their effectiveness. Everyone is impressed at how he also finds the time to be chairman of two other large companies.

D Richard Jenkins: Finance Director of Centron Advertising

Labouring in the shadow of a high-profile boss can sometimes draw attention away from the finance director, and the judges considered it was high time Jenkins got that attention. The CEO may be the public face of Centron, but Jenkins is the one who makes it run smoothly. Behind the scenes, he is constantly demonstrating that budgets and forecasts are what is needed to make a company successful, particularly now that the advertising market has been hit by recession. It is largely thanks to him that Centron is in much better shape than its rivals.

《‘Businessman of the Year' Award》年度企業(yè)家獎(jiǎng)。分別介紹了這個(gè)獎(jiǎng)項(xiàng)的四個(gè)候選人的英雄事跡。

第一題，這個(gè)企業(yè)家成功的定位了不同的消費(fèi)群體。答案在B段：He began refocusing the brand at the higher quality end of the food market and launched several own-brand initiatives for the health conscious。他開(kāi)始將品牌定位在高質(zhì)量的食品市場(chǎng)并且發(fā)起了幾項(xiàng)注重健康的自主品牌的運(yùn)動(dòng)。Health conscious是指注重健康的。一個(gè)是高質(zhì)量的食品市場(chǎng)，一個(gè)是注重健康的，聯(lián)合起來(lái)，就是瞄準(zhǔn)了不同的消費(fèi)市場(chǎng)，即不同的消費(fèi)群體。

第二題，通過(guò)小心的前進(jìn)計(jì)劃，這個(gè)企業(yè)家?guī)椭径冗^(guò)了一個(gè)困難時(shí)期。答案是D段的這么一句：budgets and forecasts are what is needed to make a company successful, particularly now that the advertising market has been hit by recession.。預(yù)算和預(yù)告正是使得公司可以成功的，尤其當(dāng)現(xiàn)在整個(gè)廣告市場(chǎng)被衰退襲擊的時(shí)候。Budgets and forecast就是題干中說(shuō)的careful forward planning，successful對(duì)應(yīng)于survive，a different period對(duì)應(yīng)于the market has been hit by recession。

第三題，因?yàn)檫@個(gè)企業(yè)家的思維方式，公司對(duì)待變化更加開(kāi)明了。答案是A段的這么一句：He is credited with reinventing Fentons Finance - revitalising its culture of inflexibility。他以重塑了Fentons Finance而受到嘉獎(jiǎng)——給了固定守舊的文化以新的生命。more open to change就可以對(duì)應(yīng)于revitalising its culture of inflexibility。revitalising是give new life to的意思。

第四題，盡管有反對(duì)意見(jiàn)，這個(gè)企業(yè)家還是制定并執(zhí)行了某些決定。答案是C段的這么一句：he has been courageous in pushing through the appointment of controversial or inexperienced chief executives to companies within the group在推動(dòng)某些爭(zhēng)議性的或者是經(jīng)驗(yàn)不足的執(zhí)行官的任命時(shí)他很有勇氣。從controversial和courageous可以看出來(lái)，這些任命時(shí)不完全被接受的，有反對(duì)意見(jiàn)(opposition)，但他還是堅(jiān)持了。

第五題，這個(gè)企業(yè)家通過(guò)讓人們誤會(huì)自己的意圖而取得某些成功。答案是A段的這么一句：He led everyone to believe he was opposed to large mergers and then jumped on the Westcombe Bank opportunity at just the right moment他讓所有人相信他是反對(duì)大的并購(gòu)的，然后在最佳時(shí)期跳上Westcombe銀行的機(jī)會(huì)(即收購(gòu)了這個(gè)銀行)。let everyone believe，也就是misleading people about his intentions。

第六題，這個(gè)企業(yè)家的能力最初在雇傭他的公司里受到了懷疑。答案是B段最后一句，稍微隱晦點(diǎn)：This should be extremely satisfying for Nash, who had left the retailer in 1986, disappointed after failing to secure the top job.因?yàn)闊o(wú)法得到高層的職位而失望離開(kāi)，結(jié)果因?yàn)樗臎Q策，公司股價(jià)上升了，讓他很滿足。意思就是本來(lái)以這個(gè)人的能力是可以勝任高層的工作的，但是他卻沒(méi)有得到。

第七題，這個(gè)企業(yè)家因?yàn)樘幚硪恍┥虡I(yè)利益的能力而受到仰慕。答案在C段。C段最后說(shuō)這個(gè)人在不同的公司擔(dān)任要職(be chairman)，不同的公司會(huì)有商業(yè)利益的沖突，而他卻能好好處理(manage)，所以答案選C。

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