The grand old name of Nokia will be dropped from the company's title as soon as the Microsoft takeover is rubber stamped this month, according to a letter sent by the new owners to suppliers。
According to the letter, unearthed by Nokiapoweruser, the Nokia Corporation/Nokia Oyj (Ltd) name will be replaced by the new Redmond-owned subsidiary Microsoft Mobile Oy。
The note also attempts to reassure suppliers that their existing relationships and terms will remain in tact as the new Microsoft era begins。
It reads: "Please note that upon the close of the transaction between Microsoft and Nokia, the name of Nokia Corporation/Nokia Oyj will change to Microsoft Mobile Oy. Microsoft Mobile Oy is the legal entity name that should be used for VAT IDs and for the issuance of invoices."
What this means for the future use of the Nokia name in terms of new devices remains unclear。
Is this renaming simply for business purposes or is there a wholesale rebranding coming which will see the devices released under the Microsoft Mobile moniker?
Last October, then-Nokia CEO Stephen Elop (who is now heading up Microsoft's devices division)， hinted the Nokia brand may disappear in the future, along with the Lumia range。
"What we have to decide is what the brand will be," he a said. "Because we have not decided what brand will be dominant for smartphones, that's work that's still ahead. And of course the way we'll go through that process is to assess with consumers what they respond most positively to, what conveys the best message and the best hopes of success."
滬江商務(wù)英語快訊：2013年9月初，微軟宣布以71.7億美元收購諾基亞設(shè)備與服務(wù)部門，并獲得諾基亞部分專利。目前，微軟與諾基亞的收購交易已進(jìn)入尾聲，預(yù)計(jì)將在4月25日(本周五)完成。據(jù)外媒報(bào)道，微軟向供應(yīng)商致信中將諾基亞更名為“微軟移動(dòng)”(Microsoft Mobile Oy)，而新的全資附屬公司將成為微軟的移動(dòng)設(shè)備部門。交易正式完成后，諾基亞或?qū)⑴c供應(yīng)商進(jìn)行重新談判。
深度解讀：更名微軟移動(dòng)，諾基亞手機(jī)品牌會(huì)消失嗎?
一、所謂信件并沒有談到諾基亞的品牌變更
微軟向供應(yīng)商致信的主要目的是更新條款，微軟特別提醒供應(yīng)商，在微軟和諾基亞完成交易之后，諾基亞公司將會(huì)正式更名為微軟移動(dòng)(Microsoft Mobile Oy)，對于諾基亞品牌是否會(huì)繼續(xù)使用并沒涉及。
二、微軟此前表態(tài)繼續(xù)沿用諾基亞品牌
去年九月，微軟宣布以72億美元收購諾基亞的手機(jī)業(yè)務(wù)，根據(jù)收購條款，微軟將獲得諾基亞的Lumia和Asha品牌，以及諾基亞品牌的10年使用權(quán)。
三、諾基亞產(chǎn)品本身不會(huì)有太大改變
微軟收購諾基亞之后，獲得了相關(guān)品牌研發(fā)基地等產(chǎn)業(yè)資源，這些資源才是微軟收購諾基亞的核心。這也意味著，微軟在產(chǎn)品研發(fā)上將沿用諾基亞的做法，諾基亞還會(huì)以另一種形式繼續(xù)存在。
